Machine learning and artificial intelligence have developed to a great extent recently and are penetrating various industries worldwide. While artificial intelligence impacts can be seen in the entertainment, medical, communication and technology industry, online gambling is not an exception to it. As a result of the many benefits that artificial intelligence offers, many casino operators have started integrating AI machines to improve users’ gambling experiences. Take a look at some of the key changes the online gambling industry has seen due to artificial intelligence.
Improved customer assistance
Regular or new customers often face issues while playing online games. They try to contact the support teams through chat features to solve issues quickly. With the emergence of AI, chat features have enhanced immensely as they are used to chat with users to solve common issues. The chatbots respond to the chats logically and according to pre-recorded solutions. Compared to traditional chat features, which are often prone to human error, the response is quick and accurate.
Use of smart data
AI has opened new doors for online casinos worldwide as they can now store huge data easily and provide deals to multiple users at a time and according to their preference. The accumulated data from other competitors or online casinos further helps game operators to change themselves according to the changing trend. By processing big data which is very difficult for humans, AI can recognise certain patterns or make useful predictions such as people’s likes or dislikes.
New gambling games
We all know about popular online gambling games such as poker, roulette or slot machines, but AI software can provide us with many other opportunities and new games to earn big. The gaming programs of existing games are too enhanced to help players win big in online games. For new players, AI-assisted practice games are now available at many popular gambling sites which makes game practising more enjoyable.
Understanding users’ gambling behaviour
Many artificial intelligence programs are used by gambling sites to analyse players’ behaviour so that customised offers can be provided to them. They also carry gambling addiction tests to comply with responsible gambling laws. Since addiction may hamper users’ financial and mental health, AI programs analyse players’ gambling style by keeping a track of money spent during a particular period or how much time they spend playing online casino games. Those who are found addicted are advised on reducing addiction to promote players’ better financial and mental health.
Fraud detection and data management
AI systems are very effective in detecting fraud besides learning from past mistakes to make the gaming experience better than ever before. They analyse users’ data, IP addresses or browsing history to detect malicious activities that can harm a casino’s business or reputation. AI can also track transactions or flag an account for further inspection by company staff members. This helps in verifying real-time issues as well as data breach probabilities.
Ensures fair gameplay
Gambling has always been suspectable to remain biased and thus, remains in a grey area for ages. Many countries have indeed banned online gambling completely while others have enforced several regulations and legislative rules to be followed. Many rules are complicated and difficult for humans to understand all the time. But with AI, such rules are easily taken care of by machines themselves and whenever a rule seems to be threatened, the casino company is been informed. Players who try to manipulate games are also detected through AI technology which further ensures fair gameplay by the bots. Hence, the players feel more satisfied playing online gambling especially when fair gameplay and equal games are ensured.
AI-enabled robot dealers
One thing which is changing in land-based casinos is robots taking over human dealers just like online casinos use machine-based dealers for various games. This will save tons of money for the casinos since they will not have to pay dealers while robots will ensure better service. The robot dealers will not have to be tipped by players just like tipping restrictions in online games. However, you might miss human interaction which is the most impressive part of land-based casinos since AI robots will act more like a machine than a human. But then, when players stop talking to dealers, everyone around the table can play equally and fairly.
No human error
However advanced or educationally qualified we are, some or other mistakes keep happening in our day-to-day life. Even in casinos, tons of errors occur each day which can apply to games as well, floor management, cash or any other work. But, when AI robots will be employed in every department, issues will become very less due to less human involvement. The only error which might happen is programming or technical glitch-related errors which might be resolved over time.
Key takeaway
Although artificial intelligence is been employed by many land-based and online casinos, its full usage might take several years in the gambling world. But it is expected that the changes will be made faster due to the quick acceleration of technological advances and people’s growing interest in artificial intelligence mechanisms. The bottom line is that AI is becoming effective day by day and is turning out to be stronger than human minds. As a result, changes in the gambling industry are inevitable as players always look forward to new changes that could enhance their gambling experience more than ever.
